My research examines the discursive construction of ethnicity and race in media and advocacy. Starting from the case study of the Roma in Europe, my scholarship contextualizes activism among institutional platforms implicated in politicized and hierarchical acts of minority construction. My published work includes attention to the platforms of advocacy, journalism, popular culture, and health communication.

My work is published in academic journals of journalism and mass communication, international and intercultural communication, health communication, feminist scholarship, and visual communication. I have presented numerous articles at international and national academic conferences.

For my full CV, please contact me.

Peer-Reviewed Journal Publications

Schneeweis, A. (2019). “In spite of” and “alongside”: Disillusion and success in advocacy communication for the Roma. International Journal of Communication, 13, 784-800.

Schneeweis, A. (2017). The imagined backward and downtrodden other: Contemporary American news coverage of the Roma/Gypsy. Journalism Studies. First published online June 13. doi:

Schneeweis, A., & Foss, K.A. (2017). “Gypsies, Tramps & Thieves”: Examining representations of Roma culture in 70 years of American television. Journalism & Mass Communication Quarterly. First published online Jan. 9. doi:

Schneeweis, A. (2016). Desired, yet unwanted: Hugo’s Gypsy bodies in popular media. Popular Communication, 14(2), 99-110. doi:

Schneeweis, A. (2016). Power, gender, and ethnic spaces: Geographies of power in Roma communities. Journal of Communication Inquiry, 40(1), 88-105. doi:

Schneeweis, A. (2015). Communicating the victim: Nongovernmental organizations advocacy discourses for Roma Rights. Communication, Culture & Critique, 8(2), 235-253. doi:

Schneeweis, A. (2013). Empowered leaders and alone in community: Stories of Romanian Roma health mediators. Women’s Studies in Communication, 36(2), 167-188. doi:

Schneeweis, A. (2013). Advocacy representation and resistance: Two NGOs’ efforts to communicate the movement for Roma rights, 1990-2006. Journal of Communication Inquiry, 37(2), 149 – 170. doi:

Schneeweis, A. (2012). If they really wanted to, they would: The press discourse of integration of the European Roma, 1990-2006. International Communication Gazette, 74(7), 673-689. doi:

Schneeweis, A. (2012). To be Romanian in post-Communist Romania: Entertainment television and patriotism in popular discourse. In A. Imre, T. Havens, & K. Lustyik (Eds.), Popular Television in Eastern Europe During and Since Socialism, pp. 141-158. Routledge.

Schneeweis, A. (2011). Constructing “the disadvantaged Roma” audience: Public health communication and politics in contemporary Romania. Critical Public Health. doi:

Chang, T.-K., Huh, J., McKinney, K., Sar, S., Wei, W., & Schneeweis, A. (2009). Culture and its influence on advertising? Misguided framework, inadequate comparative design and dubious knowledge claim. International Communication Gazette, 71(8), 671-692.

Schneeweis, A. (2005). Textual and visual representations of U.S. hegemony in a U.S. film broadcast on Romanian public television. Journal of Visual Literacy, 25(1), 77-96.

Albert, R., Schneeweis, A., & Knobbe, I. (2005). Enhancing, hiding or relinquishing ethnic identification in response to threat: Implications for intercultural relations. Intercultural Communication Studies, 14(1), 107-118.

Dell’Orto, G., Dong, D., Moore, J., & Schneeweis, A. (2004). The impact of democratic and non-democratic framing on perception of foreign countries. Ecquid Novi, 25(2), 294-312.

Book Chapters

Schneeweis, A. (2020). Postcolonial scholarship and communication: Applications for understanding conceptions of the immigrant today. In M. Filimowicz & V. Tzankova (Eds.), Reimagining communication: Meaning (vol. 1). New York, NY: Routledge.

Schneeweis, A. (2018). Disfunctional black men: Representations of race and masculinity from the days of Oz. In K. Foss (Ed.), Demistifying the “big house:” Exploring prison experience and its Hollywood distortion (pp. TBD). Carbondale, IL: Southern Illinois University Press.

Schneeweis, A. (2014). The bohemian Gypsy, another body to sell: Deciphering Esmeralda in popular culture. In B. Batchelor, N. Jones, & M. Bajac-Carter (Eds.), Heroines: Images of Women Through Literature and Popular Culture (pp. 53-63). Lanham, MD: Rowman & Littlefield.

Schneeweis, A. (2012). To be Romanian in post-Communist Romania: Entertainment television and patriotism in popular discourse. In A. Imre, T. Havens, & K. Lustyik (Eds.), Popular Television in Eastern Europe During and Since Socialism, pp. 141-158. Routledge.

Book Reviews

Schneeweis, A. (Forthcoming). Objects, status, and identity: A review of Péter Berta’s “Materializing difference: Consumer culture, politics, and ethnicity among Romanian Roma” (University of Toronto Press, 2019). Departures in Critical Qualitative Research.

Schneeweis, A. (2016). Global news: Reporting conflicts and cosmopolitanism, by Alexa Robertson (Peter Lang Publishing, 2015). Journalism & Mass Communication Quarterly, 93(2), 462-464.

Schneeweis, A. (2014). Saving the world: A brief history of communication for development and social change, by Emile G. McAnany and Communication, media and development: Problems and perspectives, edited by Florencia Enghel and Karin Wilkins. Journalism & Mass Communication Quarterly, 91(1), 202-204. doi: 10.1177/1077699013519916

Schneeweis, A. (2012). Communications research in action: Scholar-activist collaborations for a democratic public sphere, Philip M. Napoli and Minna Aslama, Eds. (New York, NY: Fordham University Press, 2011). Journalism & Mass Communication Quarterly, 89(3), 521-523.

Schneeweis, A. (2008). Globalization, development and the mass media, Colin Sparks (London: Sage Publications, 2007). Journalism & Mass Communication Quarterly, 85(4), 935-938.